| As a lender, it is imperative that we receive as much information on a company as possible. During the due diligence process, the lender must determine all contingencies that a company may be faced with. The business plan is globally evaluated and each component, such as industry dynamics, management team, product/service viability, revenue history/potential, etc., must be proven to pass the various criteria set by each lender/investor. As the fate of many ecommerce and dot.com companies rest disproportionately on their technical abilities, lenders will spend much more time focusing on the question of “what makes this work?” and “what if it doesn’t work?” In the eyes of funders, whether they are lenders or investors, technology plans can validate the business. In terms of organizations which would be interested in learning more about technology plans and their benefits, I would suggest industry groups that many of these companies belong to and other organizations that these companies seek advice from. Those that advise high growth tech companies, such as those of the “Big 5” and other specialty and niche advisory firms, government organizations such as Industry Canada, Western Economic Diversification and the National Research Council, and industry-specific groups such as New Media BC, ViaTEC, Science Council, and others. I think that the active promotion of technology plans with not only the company seeking the plan in mind, but also the funders is very timely. Anything a company can do to give not only validity in its business process, but also comfort to those providing money can go a long way.
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